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關於Joy Union

專注戶外,深耕在地

Uncompromising Quality, Driven by Passion.

Every day, we strive to meet customer needs and foster innovation, staying true to our core values:
"Explore - Experience - Inspire."

Our Story

關於 Joy Union

Joy Union Holdings Limited 是一家專注於 香港、台灣、澳門及東亞地區 的專業戶外運動公司。
我們與全球領導品牌合作,負責品牌在地化經營,包括 SALEWA、DYNAFIT 等世界級戶外品牌。

我們的管理團隊在戶外代理與零售產業擁有超過 15 年的經驗,並於香港及台灣設有獨立的辦公室與倉庫,確保高效的業務管理與專業的在地化客戶服務。

我們致力於引進 頂級戶外與運動品牌,並以最貼近品牌理念的方式呈現在地市場,將高品質產品分銷給理念契合的零售商。同時,Joy Union 深耕供應商、經銷商與客戶關係,並持續提供專業的產品教育、訓練與服務支援。

為了掌握第一手市場趨勢並有效推動品牌在地化,Joy Union 在香港自營 兩家零售店,並在香港與台灣建立超過 50 家經銷商與合作門市 的強大銷售網絡。

About Joy Union

Joy Union Holdings Limited is a professional outdoor sports company specializing in Hong Kong, Taiwan, Macau, and East Asia.
We collaborate with leading global brands, including SALEWA and DYNAFIT, for localized operations.

Our management team has over 15 years of experience in the outdoor retail and distribution industry. With independent offices and warehouses in both Hong Kong and Taiwan, we ensure efficient business management and localized customer service.

We are dedicated to introducing top outdoor and sports brands, presenting them in local markets in ways that align closely with their brand values, and distributing high-quality products to like-minded retailers. Joy Union fosters strong and lasting relationships with suppliers, distributors, and customers while offering professional product education, training, and service support.

To stay ahead of market trends and effectively drive brand localization, Joy Union operates two self-owned retail stores in Hong Kong and has built a strong sales network of over 50 distributors and retail partners across Hong Kong and Taiwan.

徒步旅行
山上的背包客
白雲巖
登山
高山草甸
登山
山中人
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